Cover story · The 585 lb night — p.14
A strength club in Fort Lauderdale. Barbells, chalk and coaches who count your reps — not a sea of machines. First session is on us.
Squat, press, pull. Coached barbell classes capped at 12 — your lifts programmed, your form watched, your PRs logged.
The engine room: sleds, rowers, kettlebells and the 40-yard turf. Intervals that build a motor without wrecking your knees.
Saturday partner workouts. Loud playlist, shared barbells, the whole club cheering the last rep. The best hour of your week.
One coach, one athlete, one goal. Full assessment, individual programming and monthly testing — for the number you have in mind.
Fourteen years under the bar. Built FIERRO around one idea: strength is a skill, and skills are coached.
Runs the conditioning floor. Believes a big engine is quiet — pacing first, heroics later.
The detail person. First pull-ups, post-rehab comebacks and 100 lb deadlift jumps live in her notebook.
12,000 square feet of black iron in Flagler Village. Fourteen racks, calibrated plates, a 40-yard turf lane — and not a single machine telling you where to sit.
“I walked in scared of barbells. A year later I deadlift 275 and my back pain is gone. The coaches actually coach.”
“Moved from a big-box gym. First week here somebody learned my name and fixed my squat. That was it for me.”
“Saturday Team WOD is the best hour of my week. Hard work, loud music, zero ego. My wife joined a month after me.”
Squats and pulls. The week starts under the bar — percentages on the platform, chalk in the air.
| Day | Session | Classes | Lead coach |
|---|---|---|---|
| MON | Heavy Lower — squats & pulls | 5:30a · 12:00p · 6:00p | D. Ferreira |
| TUE | Push Day — bench & press | 5:30a · 12:00p · 6:00p | J. Calderón |
| WED | Engine — sleds, rows, intervals | 6:00a · 12:00p · 6:30p | M. Ostrowski |
| THU | Pull Day — rows & hinges | 5:30a · 12:00p · 6:00p | J. Calderón |
| FRI | Power Friday — speed work & PR attempts | 5:30a · 12:00p · 5:30p | D. Ferreira |
| SAT | Team WOD — partner conditioning | 9:00a · 10:30a | M. Ostrowski |
| SUN | Open Floor — mobility & make-ups | 8:00a – 2:00p | Open gym |
No. Every membership is month-to-month. Cancel from the app in two taps, no exit interview, no fees.
That's most people on day one. Your free trial starts with a coach, an empty bar and zero judgment. Classes scale every lift to your level.
Yes — travel, injury or life. Freeze up to 3 months a year from the app, free.
$25 gets you the full day, any class. If you join that same week, we credit it toward your first month.
Free lot on-site plus street parking on NE 12th Ave. We're in Flagler Village, two minutes off US-1.
Tell us your goal and we'll pair you with the right coach and class. One session, on the house — bring shoes, we have the chalk.
